The terms “key performance indicator” (KPI) and “goal” are sometimes used interchangeably to describe what needs to be measured to determine if the desired outcome was accomplished.

At GoldenWolf, we recognize that KPIs are NOT the same as goals. The goal is the outcome you hope to achieve. Whereas the KPI is a metric to let you know how well you’re doing working toward that goal. We analyze the different variables to get you to your determined outcome. 

In today’s world of accessibility, you can gather data on just about anything, but the trick is in finding the key performance indicators that will measure progress toward a particular outcome. The GoldenWolf team understands this difference and is ready to help you achieve your goals. 

The bottom line is this: not all metrics are KPIs, and KPIs are not goals or targets. Companies need goals, KPIs and targets to produce desired results in any given scenario, and you must understand the differences to get the outcome you want.